KSHITIJ JALORI
Develop a luxury workwear category for women in India that bridges corporate functionality with contemporary style, while building a distinct brand identity rooted in modern Indian sensibilities.
+Apparel & Print Design
+Fabric & Trim Sourcing+Sampling,
+Technical Fittings
+Quality Control
+Production Planning
+Vendor Coordination
+Workflow Management
+Brand Identity
+Art Direction
CHALLENGE
Develop a luxury workwear category for women in India that bridges corporate functionality with contemporary style, while building a distinct brand identity rooted in modern Indian sensibilities.
APPROACH & SOLUTION
Conceptualized and built the KJ Signature category from the ground up, leading both product and brand development.
Designed collections end-to-end, developing prints, silhouettes, and garments from concept through sampling, fittings, and final production.
Managed artisans, suppliers, and production timelines to ensure quality, scalability, and commercial viability.
Simultaneously developed the brand identity and campaign, directing art direction, styling, and visual storytelling to bring the category to market.
SKILLS
+Apparel & Print Design
+Fabric & Trim Sourcing
+Sampling,
+Technical Fittings
+Quality Control
+Production Planning
+Vendor Coordination
+Workflow Management
+Brand Identity
+Art Direction
KJ SIGNATURE WAS BORN OUT OF A SIMPLE IDEA: WOMEN IN INDIA NEEDED WORKWEAR STAPLES THAT WERE CORPORATE ENOUGH FOR OFFICE, YET CHIC ENOUGH TO CARRY THEM THROUGH THE REST OF THE DAY
THE INSPIRATION BEGAN FROM THE SIMPLE LINES OF THE BODY. THE CURVES, SILHOUETTES, AND FORMS THAT DEFINE MOVEMENT
FROM THERE IT EVOLVED WITH A SCANDINAVIAN FLOW AND BRUTALIST FORMS, ACCENTED BY BOLD COLOR BLOCKS
WHAT STARTED AS 20 PIECES GREW INTO A 45-PIECE COLLECTION
IN A MARKET FLOODED WITH MONOGRAMS, OUR HIGHEST-SELLING PRODUCT TURNED OUT TO BE THE 'KJ' MONOGRAM PIECE
WHAT SET IT APART WAS ITS SUBTLETY IN SHOWCASING 'KJ' WITHOUT SHOUTING
