Hi!

I'm Nimrata (Nim-ruh-tah), a designer turned merchandiser who thrives on precision, an eagerness to learn, and a drive to push past the brief. Whether building a product from concept to launch or shaping the assortment around it, my work is intentional, grounded in insight and sound judgment.

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With experience across product development, category creation, and merchandising, I bring research and commercial instinct to every decision, and a sharp eye for the details that make or break a product. When I'm not deep in a project, I'm hiking, painting, or with dogs.

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