THE REAL REAL
Develop a global expansion strategy for The RealReal, identifying the most viable international market while addressing cultural perceptions of luxury resale, operational complexity, and maintaining a premium, trust-led brand experience.
Used a data-driven, end-to-end approach combining brand analysis, consumer segmentation, market evaluation, and distribution planning.
Assessed global markets using economic, cultural, and competitive factors, then translated insights into a full expansion strategy, including market entry, retail concept, location strategy, customer experience, operations, and financial feasibility.
+Market Analysis
+Consumer Segmentation
+Global Distribution+Retail Strategy
+Retail Experience Design+Spatial Concept Development
+Brand Positioning+Omnichannel Strategy
CHALLENGE
Develop a global expansion strategy for The RealReal, identifying the most viable international market while addressing cultural perceptions of luxury resale, operational complexity, and maintaining a premium, trust-led brand experience.
APPROACH & SOLUTION
Used a data-driven, end-to-end approach combining brand analysis, consumer segmentation, market evaluation, and distribution planning.
Assessed global markets using economic, cultural, and competitive factors, then translated insights into a full expansion strategy, including market entry, retail concept, location strategy, customer experience, operations, and financial feasibility.
SKILLS
+Market Analysis
+Consumer Segmentation
+Global Distribution
+Retail Strategy
+Retail Experience Design
+Spatial Concept Development
+Brand Positioning
+Omnichannel Strategy
