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  • Create a one-minute brand film for Maison Michel that translates heritage craftsmanship into a compelling narrative, while introducing a new product through emotionally driven storytelling.

  • Conceived and directed a storytelling-led film rooted in personal memory and brand heritage, transforming everyday meals into cinematic, emotionally resonant moments.

    Led the project end-to-end; writing the script, developing the visual language, and overseeing casting, production, and on-set direction, while navigating real-time challenges to deliver a cohesive final film.

  • +Storyboarding
    +Casting,
    +Art Direction
    +On-set Direction
    +Creative Concept Development
    +Project Leadership
    +Production Management

    +Adaptive Problem Solving

CHALLENGE

Create a one-minute brand film for Maison Michel that translates heritage craftsmanship into a compelling narrative, while introducing a new product through emotionally driven storytelling.

APPROACH & SOLUTION

Conceived and directed a storytelling-led brand film rooted in personal memory and brand heritage, transforming an everyday moment into a cinematic, emotionally resonant piece of content. Led the project end-to-end, writing the script, developing the visual language, and overseeing casting, production, and on-set direction to deliver a cohesive final film that introduced the product through narrative rather than direct promotion.

SKILLS

+Brand Storytelling
+Creative Concept Development
+Art Direction
+Project Leadership
+Production Management
+On-set Direction
+Casting
+Adaptive Problem Solving

MAISON MICHEL

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