Create a one-minute brand film for Maison Michel that translates heritage craftsmanship into a compelling narrative, while introducing a new product through emotionally driven storytelling.
Conceived and directed a storytelling-led film rooted in personal memory and brand heritage, transforming everyday meals into cinematic, emotionally resonant moments.
Led the project end-to-end; writing the script, developing the visual language, and overseeing casting, production, and on-set direction, while navigating real-time challenges to deliver a cohesive final film.
+Storyboarding
+Casting,
+Art Direction
+On-set Direction
+Creative Concept Development
+Project Leadership
+Production Management+Adaptive Problem Solving
CHALLENGE
Create a one-minute brand film for Maison Michel that translates heritage craftsmanship into a compelling narrative, while introducing a new product through emotionally driven storytelling.
APPROACH & SOLUTION
Conceived and directed a storytelling-led film rooted in personal memory and brand heritage, transforming everyday meals into cinematic, emotionally resonant moments.
Led the project end-to-end; writing the script, developing the visual language, and overseeing casting, production, and on-set direction, while navigating real-time challenges to deliver a cohesive final film.
SKILLS
+Storyboarding
+Casting,
+Art Direction
+On-set Direction
+Creative Concept Development
+Project Leadership
+Production Management
+Adaptive Problem Solving
MAISON MICHEL
